{"title":"New Arrival","description":"","products":[{"product_id":"vietnam-classic","title":"Vietnam Classic(50g)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVietnam Classic is depth, dialed in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSourced from Vietnamese Robusta beans, this blend leans into bold character and layered intensity. It carries a quiet smokiness throughout, giving it a strong presence without feeling harsh.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere’s a gentle earthiness at the base, balanced with a soft caramel warmth that smooths it out. The profile is rich, grounded, and steady - built for those who like their coffee with a bit more weight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eConfident, not loud.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHOW TO ENJOY \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHot\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Add 1 tsp of Usmara instant coffee to a cup of hot water. Stir well.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Optional: Add milk or sweetener based on your preference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIced\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Dissolve in a small amount of hot water first, then pour over ice and add cold milk or water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Usmara","offers":[{"title":"Default Title","offer_id":45185482326069,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7353\/8869\/files\/classic_50gm.jpg?v=1781002099"},{"product_id":"vietnam-blend","title":"Vietnam Blend(50g)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVietnam Blend is balance, done right.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBringing together the boldness of Vietnamese Robusta and the smooth elegance of Arabica, this blend is designed for an easy, refined cup. It’s less about intensity and more about harmony - where strength meets softness without either overpowering the other.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere’s a natural sweetness that comes through, reminiscent of sugarcane, layered with a velvety texture and a finish that lingers long after the last sip. It’s approachable, comforting, and effortlessly smooth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA cup you’ll keep coming back to.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHOW TO ENJOY \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHot\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Add 1 tsp of Usmara instant coffee to a cup of hot water. Stir well.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Optional: Add milk for a creamier, softer cup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIced\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Dissolve in a small amount of hot water, then pour over ice and top with cold milk or water\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-4c6823a4-7fff-ed56-0c38-30c94b62993d\"\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Usmara","offers":[{"title":"Default Title","offer_id":45185489141813,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7353\/8869\/files\/blend_50gm.jpg?v=1781002099"},{"product_id":"hazelnut","title":"Hazelnut(50g)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHazelnut is bold, with a softer side.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBuilt on a strong Vietnamese Robusta base, this blend brings together intensity and layered sweetness in a way that feels both rich and expressive. It’s full-bodied and confident, but with delicate notes that unfold as you sip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere’s a subtle floral lift, hints of rose and bouquet - balanced with cherry brightness and a caramel-like sweetness that ties everything together. The hazelnut rounds it off, adding warmth and depth without overpowering the cup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s bold, but never one-dimensional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHOW TO ENJOY \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHot\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Add 1 tsp of Usmara instant coffee to a cup of hot water. Stir well.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Optional: Add milk to enhance the nutty and caramel notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIced\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Dissolve in a small amount of hot water, then pour over ice and add cold milk or water.\u003c\/span\u003e\u003cb id=\"docs-internal-guid-9d9553c6-7fff-f2dd-c5a3-4b58e0f4eaa1\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Usmara","offers":[{"title":"Default Title","offer_id":45185493565493,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7353\/8869\/files\/hazelnut_50gm.jpg?v=1781002099"},{"product_id":"hazelnut-100g","title":"Hazelnut (100g)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHazelnut is bold, with a softer side.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBuilt on a strong Vietnamese Robusta base, this blend brings together intensity and layered sweetness in a way that feels both rich and expressive. It’s full-bodied and confident, but with delicate notes that unfold as you sip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere’s a subtle floral lift, hints of rose and bouquet - balanced with cherry brightness and a caramel-like sweetness that ties everything together. The hazelnut rounds it off, adding warmth and depth without overpowering the cup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s bold, but never one-dimensional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMORE INFO \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAroma\u003c\/span\u003e\u003cspan\u003e – Rich, nutty with floral undertones\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eFlavor\u003c\/span\u003e\u003cspan\u003e – Layered with hazelnut, cherry, and caramel sweetness\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eStrength\u003c\/span\u003e\u003cspan\u003e – Strong and full-bodied\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAcidity\u003c\/span\u003e\u003cspan\u003e – Balanced with a mild brightness\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAftertaste\u003c\/span\u003e\u003cspan\u003e – Warm, slightly sweet, and smooth\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBody\u003c\/span\u003e\u003cspan\u003e – Full-bodied, rounded\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRoast Level\u003c\/span\u003e\u003cspan\u003e – Medium Roast\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBean Type\u003c\/span\u003e\u003cspan\u003e – Vietnamese Robusta\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBest For\u003c\/span\u003e\u003cspan\u003e – Strong coffee lovers, evening indulgence, or when you want something a little richer\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFLAVOR NOTES\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStarts with a bold, nutty base that immediately feels rich and comforting. As it opens up, soft floral notes, rose and bouquet - add a delicate lift, followed by a touch of cherry brightness. The sweetness of caramel and sugarcane lingers through the finish, leaving behind a warm, rounded aftertaste. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHOW TO ENJOY \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHot\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Add 1 tsp of Usmara instant coffee to a cup of hot water. Stir well.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Optional: Add milk to enhance the nutty and caramel notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIced\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Dissolve in a small amount of hot water, then pour over ice and add cold milk or water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePro Tip\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Try it with a splash of milk and a little sweetener, the hazelnut and caramel notes become more indulgent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-9d9553c6-7fff-f2dd-c5a3-4b58e0f4eaa1\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Usmara","offers":[{"title":"Default Title","offer_id":45252681302069,"sku":null,"price":849.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7353\/8869\/files\/53503.jpg?v=1781271369"},{"product_id":"vietnam-blend100g","title":"Vietnam Blend(100g)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVietnam Blend is balance, done right.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBringing together the boldness of Vietnamese Robusta and the smooth elegance of Arabica, this blend is designed for an easy, refined cup. It’s less about intensity and more about harmony - where strength meets softness without either overpowering the other.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere’s a natural sweetness that comes through, reminiscent of sugarcane, layered with a velvety texture and a finish that lingers long after the last sip. It’s approachable, comforting, and effortlessly smooth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA cup you’ll keep coming back to.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMORE INFO \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAroma\u003c\/span\u003e\u003cspan\u003e – Warm, slightly sweet with a smooth depth\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eFlavor\u003c\/span\u003e\u003cspan\u003e – Balanced with natural sugarcane sweetness\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eStrength\u003c\/span\u003e\u003cspan\u003e – Medium-bodied, easy-drinking\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAcidity\u003c\/span\u003e\u003cspan\u003e – Mild and well-rounded\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAftertaste\u003c\/span\u003e\u003cspan\u003e – Long, smooth, and lingering\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBody\u003c\/span\u003e\u003cspan\u003e – Velvety, smooth\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRoast Level\u003c\/span\u003e\u003cspan\u003e – Medium Roast\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBean Type\u003c\/span\u003e\u003cspan\u003e – Robusta \u0026amp; Arabica Blend\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBest For\u003c\/span\u003e\u003cspan\u003e – Everyday coffee, smooth morning cups, or a mellow evening cup\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFLAVOR NOTES\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOpens with a gentle sweetness that mirrors sugarcane, followed by a smooth, rounded body that feels soft on the palate. The texture is velvety throughout, leading into a long, clean finish that lingers without heaviness. Subtle, balanced, and quietly rich. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHOW TO ENJOY \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHot\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Add 1 tsp of Usmara instant coffee to a cup of hot water. Stir well.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Optional: Add milk for a creamier, softer cup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIced\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Dissolve in a small amount of hot water, then pour over ice and top with cold milk or water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePro Tip\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Pairs really well with milk - the natural sweetness and velvety body become even more pronounced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-4c6823a4-7fff-ed56-0c38-30c94b62993d\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Usmara","offers":[{"title":"Default Title","offer_id":45252681400373,"sku":null,"price":849.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7353\/8869\/files\/blend_100gm.jpg?v=1781002103"},{"product_id":"vietnam-classic100g","title":"Vietnam Classic(100g)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVietnam Classic is depth, dialed in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSourced from Vietnamese Robusta beans, this blend leans into bold character and layered intensity. It carries a quiet smokiness throughout, giving it a strong presence without feeling harsh.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere’s a gentle earthiness at the base, balanced with a soft caramel warmth that smooths it out. The profile is rich, grounded, and steady - built for those who like their coffee with a bit more weight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eConfident, not loud.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHOW TO ENJOY \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHot\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Add 1 tsp of Usmara instant coffee to a cup of hot water. Stir well.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Optional: Add milk or sweetener based on your preference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIced\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Dissolve in a small amount of hot water first, then pour over ice and add cold milk or water.\u003c\/span\u003e\u003cb id=\"docs-internal-guid-27a26223-7fff-e1d8-f096-983430729491\"\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Usmara","offers":[{"title":"Default Title","offer_id":45252690313269,"sku":null,"price":849.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7353\/8869\/files\/classic_100gm.jpg?v=1781002099"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7353\/8869\/collections\/IMG_5058.jpg?v=1781116421","url":"https:\/\/usmaracoffee.com\/collections\/new-arrival.oembed","provider":"Usmara","version":"1.0","type":"link"}