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An Elevated Instant Coffee

Crafted Coffee
Experience,
Ready in Seconds.

Where cultural depth, crafted purity, and modern elegance come together.
A name rooted in Sanskrit. Flavors born in Vietnam.

Featured Blend
Vietnam Blend (50g)
Rs. 499.00
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Ready in Seconds
Freeze-Dried Instant Coffee
Born in Vietnam
Premium Quality
Vietnamese Heritage
Ready in Seconds
Freeze-Dried Instant Coffee
Born in Vietnam
Premium Quality
Vietnamese Heritage
Our Collection

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Vietnam Classic (100g)
Vietnam Blend (100g)
Vietnamese Hazelnut (100g)
Vietnamese Hazelnut (50g)
Vietnam Blend (50g)
Vietnam Classic (50g)
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100% Pure
Craft
Our Story

Built With One
Clear Purpose.

At Usmara, coffee isn't just a beverage. It is the nucleus around which communities are built. A ritual that brings people together. And so, the conviction that it deserved to be extraordinary is only natural. Sourced directly from Vietnam's highlands and freeze-dried to retain the bold flavors and aroma, ensuring every cup is an experience in itself.

Our name finds its origin in a Sanskrit word, "Ushma" meaning "warmth". It represents a warm hug wrapped in a cup.

VIETNAMESE ORIGIN
Crafted using premium coffee sourced from Vietnam’s renowned highland farms.
FREEZE-DRIED
Advanced freeze-drying technology preserves aroma, depth, and richness naturally.
BOLD YET SMOOTH
Strong character without harsh bitterness — balanced for everyday rituals.
PRECISION SEALED
Packed to lock in freshness, flavor, and café-like experience in every cup.
The Blend

Crafted for the
Discerning Cup.

Ready in 30s
Barista-quality coffee in under 30 seconds. No machine required.
Vietnamese Origin
Single-origin beans from Vietnam's renowned coffee highlands.
Expert Roasted
Small-batch roasted to peak flavour. Every jar, every time.
Featured Product
No Compromise
Zero fillers, zero additives. Pure coffee, nothing else.
Triple Certified
Quality-tested and sustainably certified at every stage.
Rich Aroma
Freeze-dried to lock in aroma and full-bodied flavour.
Available Now Starting at RS. 499.00
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Why Usmara

Every Cup,
Perfected.

Premium Quality
Crafted from the finest handpicked beans for a rich, smooth flavor in every sip.
Sustainable
Grown with care for the planet and crafted for a better tomorrow.
Expert Roasting
Expertly roasted to perfection for a rich aroma and balanced flavor.
Fresh Always
Vibrant flavor and irresistible aroma delivered in every single cup.
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More Aroma
Testimonials

It's Our Customers
Who Love Us.

"

Cappuccino: because ordinary mornings aren't enough. Usmara changed the way I start every single day.

★ ★ ★ ★ ★
— Priya Sharma, Mumbai
"

I never believed instant coffee could taste this good. The aroma alone is worth every rupee. Absolutely premium.

★ ★ ★ ★ ★
— Rohan Mehta, Delhi
"

A gourmet cup shared with a friend is happiness tasted and time well spent. Usmara delivers exactly that.

★ ★ ★ ★ ★
— Anjali Verma, Bangalore
COMMUNITY
Join Us

Join Our
Community of
Coffee Lovers.

If you're passionate, driven, and ready to experience something bold — we want you with us. Your favourite coffee, arriving exactly when you need it — fresh, rich, and crafted for the ritual of your day.
Join our monthly subscription for additional 10% discount

50+ Waitlist Members
Soon → First Collection Launching
3 Signature Blends
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★★★★★
"The best instant coffee I've ever had."
— Priya S.
Our Updates

Our New Updates.

All Blogs ↗
Robusta vs Arabica: Understanding the Strength Behind Vietnamese Coffee

Robusta vs Arabica: Understanding the Strength Behind Vietnamese Coffee

When it comes to coffee, two of the most commonly known bean varieties are Arabica and Robusta. Arabica is often asso...

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Freeze Dried vs. Spray Dried Coffee: What’s the Real Difference?

Freeze Dried vs. Spray Dried Coffee: What’s the Real Difference?

Instant coffee is often seen as a quick alternative to brewed coffee — convenient, but rarely comparable in taste or ...

Read more →